Lender in focus: Goodland Capital


Written by David Lovato – CPC Lending Solutions
September 2025
In property development, finding a lender who truly understands your perspective can transform the entire project experience. While many lenders focus purely on numbers and rigid criteria, others take a more empathetic approach that puts the developer’s needs at the centre of every decision.
In the latest instalment of our “Lender in focus” series, we’re profiling Goodland Capital, a boutique lender with a clear niche in small-scale property developments.
What sets Goodland Capital apart?
Goodland Capital’s key differentiator is its empathetic, developer-first approach. Unlike larger institutions that typically apply one-size-fits-all solutions, Goodland Capital takes the time to understand not just what you’re building, but why you’re building it – and what obstacles you might face along the way.
This problem-solving mindset means they’re not just a lender, but a partner who understands the realities of development projects.
A focus on smaller developments
Goodland Capital specialises in smaller-scale projects, including land subdivisions, duplex constructions and single-house builds, with particular expertise in projects that are midway through construction. They do not finance large apartment complexes or major development projects, but their targeted focus means they have deep expertise in this space.
By concentrating on smaller developments, they’ve built an in-depth understanding of exactly what these projects need to succeed. This means you benefit from a lender who truly understands the requirements and risks of smaller, high-potential projects.
Unique policies that matter to developers
Goodland Capital offers several features designed specifically for property developers.
First, their early involvement in due diligence is especially valuable. This allows them to participate in preliminary assessment phases and use their broad market knowledge to identify potential issues before they become costly problems.
Second, they provide a high degree of funding certainty. Once Goodland Capital commits to a project, you can count on them to deliver. This matters most for developers and provides peace of mind throughout the development process.
Finally, Goodland Capital prioritises a personalised problem-solving approach. This means that rather than just providing capital, they also work closely with developers to find practical solutions to challenges as they arise.
Why developers choose Goodland Capital
There are several reasons why property developers value working with Goodland Capital:
- Genuine partnership approach: The team thinks like developers, offering practical guidance and support rather than creating obstacles.
- Funding certainty: Reliable and consistent finance allows developers to plan and proceed with confidence.
- Specialised focus: Concentrating on smaller developments means they have in-depth knowledge and expertise in this sector.
- Responsive and personal service: As a boutique lender, developers have direct access to decision-makers. This means you get quick, personalised responses to queries.
The right fit for the right developer
Goodland Capital is an ideal partner for developers who value more than just access to funds. Their empathy-driven approach, deep understanding of smaller-scale projects and reliable funding make them a standout in the development finance market.
Of course, every developer’s needs are different, and what works perfectly for one project may not suit another. That’s where CPC Development Lending Solutions comes in. We work with a broad range of lenders to match each client with the right financing solution for their specific project. Whether you’re just starting a new subdivision or looking to finish a partially completed build, we are here to help you find the right financial partner.
Contact us at info@crowdpropertycapital.com.au or fill in this form to find out more.











